Simon Andrys, Director of Marketing at Goldmark Property Management & Sterling Management. Portfolio styled as an early-1990s desktop.
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Read Me — Simon Andrys
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Read Me First · Portfolio of
Simon Andrys
Outpacing through strategy, creativity & AI.
Director of Marketing, Goldmark Property Management & Sterling Management · Fargo, North Dakota
In college, I worked overtime to fund an apparel brand on social media, before “influencer marketing” had a name and when the iPhone was two years old. It was my first lesson in making the work and growing it at the same time.
Over the years since, I’ve widened what I own. I designed licensed products for hundreds of college and professional sports teams across the NCAA, NBA, NHL, and MLS. I launched roughly a hundred client programs at a Seattle content agency. I led creative through the rebrand of one of the largest health clubs in the U.S., built a new agency division, and took an ag-tech SaaS platform into new markets alongside John Deere and Nationwide.
Today I direct multi-brand marketing for Goldmark Property Management and Sterling Management: a $2.3B residential and commercial portfolio, a $2M annual advertising budget, and 250+ websites run as one managed growth platform.
Every step taught me the same thing: scale comes from systems, not heroics. That is why I build systems with AI. Across several platforms, I set up the context, rules, and checkpoints that keep research, analysis, and drafting moving, while I stay on calls about strategy, people, money, and risk. AI is the newest layer in a habit I have had for years.
By the numbers
15+
years building brands
$2.3B
residential & commercial portfolio marketed
$2M
annual ad budget, governed for ROI
250+
websites turned into organic growth platforms
$15M
rolling licensed inventory overseen
100s
of college & pro sports teams designed for
What I bring to the leadership table
01
Brand as an operating system
Standards, voice, and AI-assisted systems that let fifty local teams sound like one company.
02
Growth with ROI discipline
GTM strategy, SEO, content, paid media, web and CRO, governed by budgets, KPIs and P&L accountability. I have run each channel hands-on, so I know what good looks like and what it costs.
03
AI development & implementation
I put AI to work inside the marketing function, building tools and workflows that support the team, fill gaps and raise output without lowering the bar.
04
Partnerships & people
Co-marketing with enterprise partners like John Deere and Nationwide, and a habit of mentoring designers into leaders.
05
An executive who can still make
Design, copy, HTML/CSS, video, AI-assisted prototyping. I can set the strategy in the morning and art-direct the shoot in the afternoon.
06
Judgment at scale
AI handles the routine work. I keep the decisions that carry risk.
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Read Me
Outpacing through strategy, creativity & AI.
Director of Marketing, Goldmark Property Management & Sterling Management · Fargo, North Dakota
In college, I worked overtime to fund an apparel brand on social media, before “influencer marketing” had a name and when the iPhone was two years old. It was my first lesson in making the work and growing it at the same time.
Over the years since, I’ve widened what I own. I designed licensed products for hundreds of college and professional sports teams across the NCAA, NBA, NHL, and MLS. I launched roughly a hundred client programs at a Seattle content agency. I led creative through the rebrand of one of the largest health clubs in the U.S., built a new agency division, and took an ag-tech SaaS platform into new markets alongside John Deere and Nationwide.
Today I direct multi-brand marketing for Goldmark Property Management and Sterling Management: a $2.3B residential and commercial portfolio, a $2M annual advertising budget, and 250+ websites run as one managed growth platform.
Every step taught me the same thing: scale comes from systems, not heroics. That is why I build systems with AI. Across several platforms, I set up the context, rules, and checkpoints that keep research, analysis, and drafting moving, while I stay on calls about strategy, people, money, and risk. AI is the newest layer in a habit I have had for years.
What I bring to the leadership table
Brand as an operating system: Standards, voice, and AI-assisted systems that let fifty local teams sound like one company.
Growth with ROI discipline: GTM strategy, SEO, content, paid media, web and CRO, governed by budgets, KPIs and P&L accountability. I have run each channel hands-on, so I know what good looks like and what it costs.
AI development & implementation: I put AI to work inside the marketing function, building tools and workflows that support the team, fill gaps and raise output without lowering the bar.
Partnerships & people: Co-marketing with enterprise partners like John Deere and Nationwide, and a habit of mentoring designers into leaders.
An executive who can still make: Design, copy, HTML/CSS, video, AI-assisted prototyping. I can set the strategy in the morning and art-direct the shoot in the afternoon.
Judgment at scale: AI handles the routine work. I keep the decisions that carry risk.
About Simon
More than fifteen years ago I built a following for a brand I started in college, using influencer marketing before “influencer marketing” was a thing, when the iPhone was only two years old. I learned the hard way how social media, design, websites and marketing work together to grow a company.
After graduating I moved up quickly at CI Sport, from the screen-printing floor to creative director. I designed and developed licensed product for hundreds of college and professional teams across the NCAA, NBA, NHL and MLS, and oversaw $15M in rolling inventory.
Five-plus years in Seattle moved web design, marketing and SEO to the center of my career. At a content marketing agency I learned HTML, CSS and Sketch while shipping websites, infographics, animations and strategy. I finished that chapter at PRO Club, leading creative through a full brand overhaul and website relaunch for one of the largest health clubs in the U.S.: 800 employees, three campuses and more than 30,000 members.
In fall 2018 we moved home to raise our daughter closer to family. I came on as Creative Director to build a new agency division at Spotlight. Then I became Marketing Director of Razor Tracking, a telematics SaaS platform, where I took go-to-market beyond agriculture into government, construction and public works and built partnerships with John Deere and Nationwide.
Today I lead multi-brand marketing for Goldmark Property Management and Sterling Management, a $2.3B portfolio with a $2M annual ad budget and 250+ websites, and I use AI to help a lean team punch above its weight. On the side I still build brands and SEO-rich websites, for clients from insurance brokers to exotic car clubs. Yes, Lambos.
Capabilities
AI systems design and workflow automation
Brand strategy & architecture
GTM strategy & positioning
Creative direction
Marketing leadership
P&L, budget & ROI governance
KPIs, OKRs & analytics
SEO & content strategy
Web, UX/CRO & e-commerce
Agency & partnership management
Public relations
Video production
Social & influencer marketing
Apparel & merchandise
Data visualization
Team leadership & mentorship
Education
Minnesota State University Moorhead, B.A., Graphic Design, 2007 – 2011. Business & English focuses · Varsity football (2007) · National Student Exchange at Louisiana State University (2009)
How I Work with AI
I treat AI like a capable team: clear direction, firm standards, and a habit of checking the work.
What I hand off: Research, first drafts, analysis, monitoring, QA, and prototyping.
What I keep: Strategy, people, money, risk, taste, and any decision that can’t be undone.
How I check the work: I ask it to challenge my thinking, verify what matters, and never trust an answer just because it sounds confident.
The goal is to turn judgment into capacity the whole team can use.
Selected Work
One brand language for 16,000 homes
Goldmark Property Management & Sterling Management · Director of Marketing · 2023 – Present
Running multi-brand marketing for a $2.3B portfolio as one accountable growth engine.
$2.3B portfolio · $2M annual ad budget · 250+ websites
The challenge: Goldmark Property Management and Sterling Management are two companies with a combined $2.3B residential and commercial portfolio. Goldmark runs 16,000+ apartments and townhomes from 50 community offices in four states. Sterling advises two REITs with hundreds of commercial tenants and properties in 17 states. Together they have 250+ websites. At that scale every leasing office, listing and lobby is a brand touchpoint, and every advertising dollar has to show its return.
Set the multi-brand marketing strategy and brand standards across the Goldmark and Sterling Management portfolios.
Took ownership of a $2M annual advertising budget, with ROI governance and performance accountability across every channel.
Turned 250+ websites and enterprise-wide SEO into a managed growth platform with standards, quality control and measurable lead outcomes.
Built a marketing team with clear roles and steady routines across brand, digital and performance workstreams.
Put AI to work inside the function to support the team and fill gaps.
Outcome: A single marketing function now steers how a $2.3B residential and commercial portfolio shows up in every market, and measures what it gets back.
Disciplines: Multi-brand strategy, Budget & ROI governance, Enterprise SEO, Web platforms, Team leadership, AI implementation
Taking ag-tech SaaS to market
Razor Tracking · Marketing Director · 2019 – 2023
Taking a telematics platform beyond agriculture into government, construction and public works, markets that buy on trust.
3 new verticals: gov · construction · public works · 2 enterprise partners · 3+ yrs leading marketing
The challenge: Razor Tracking’s operations management platform connects fleets, equipment and crews. It had grown up in agriculture, and new verticals meant new buyers: pragmatic operators and executives who trust the brands they already use far more than a new software logo.
Reframed ideal customer profiles and vertical messaging around operational outcomes, then rebuilt inbound and outbound campaigns to match.
Established enterprise partnerships with John Deere and Nationwide, sharpening the product story for executive buyers and partner stakeholders.
Built an execution system for content, digital demand and sales-enablement assets, replacing one-off marketing with a repeatable way to enter new verticals.
Ran the full marketing function: UI/UX, e-commerce, website development, PR and trade-show presence.
Outcome: A regional SaaS brand that could stand alongside enterprise names, with a go-to-market motion it could repeat in each new vertical.
Standing up a new agency division and running client work like a business.
1 new agency division · 3 disciplines: brand · digital · video · Fargo home market
The challenge: Spotlight brought Simon in to develop a new agency division. That meant building the creative offer, the delivery process and the client relationships at the same time, while shipping work good enough to win the next client.
Led client strategy, project delivery and multichannel campaigns across brand, digital and video.
Ran client relationships as a business function, with clear scope, timeline discipline, stakeholder alignment and quality standards.
Built design-forward websites, identities and campaign systems that performed commercially and aesthetically.
Pitched and won new business alongside agency leadership.
Outcome: A working agency division with a repeatable delivery model, built within weeks of moving home from Seattle.
Disciplines: Agency leadership, Client strategy, Brand identity, Web design, Video production
Rebranding one of the largest clubs in the U.S.
PRO Club (now Bay Club) · Bellevue, WA · Sr. Graphic Designer · 2016 – 2018
A full brand overhaul and website relaunch for a club with 800 employees, 30+ departments and three campuses.
30,000+ members · 800 employees · 30+ departments · 600K sq ft across 3 campuses
The challenge: PRO Club is one of the largest health clubs in the U.S.: 600,000 square feet across three campuses and more than 30,000 members who expect a premium experience. The brand had not kept up with the facilities, and the new one had to work for fitness, spa and medical programs at once, from signage to the website to the front desk.
Led creative through the full brand overhaul and website relaunch.
Managed a creative team and outside vendors for print, photography and video, from brief to delivery.
Built member acquisition and retention campaigns across the member magazine, digital signage and social.
Rolled the identity out to club apparel and supported SEO to carry the brand into search.
Mentored new creative staff to keep the system consistent after launch.
Outcome: A complete re-brand that a colleague called Simon “instrumental” in designing and implementing, plus club apparel she described as “trend-setting and retail worthy.”
Disciplines: Rebrand, Web relaunch, Team & vendor management, Member campaigns, Apparel, SEO
Infographics, data visualization and whitepapers made to earn links and rank, at agency speed.
~100 client projects · Moz Top 10 feature, 2015 · SEO built into every asset
The challenge: Content marketing only works when it is both useful and findable. Clients were digital-first brands such as Zulily, Big Fish Games and Frontier Communications, each with its own guidelines, and every deadline was real.
Launched roughly one hundred client projects: infographics, data visualizations, whitepapers, animations and websites.
Designed around search intent and measurement, the technical marketing foundation behind everything since.
Learned HTML, CSS and Sketch on the job, which made design part of the SEO engine.
Refreshed the agency’s own internal brand.
Created a Facebook Ads 20% text-grid template that Moz featured in its Top 10 newsletter.
Outcome: Kane Jamison, the agency’s founder, later called Simon “one of the best I have worked with” and said he would “happily hire him again given the opportunity.”
Disciplines: Data visualization, Content strategy, SEO, Web design, Animation
Hundreds of teams, one supply chain
CI Sport · Fargo, ND · Graphic Designer → Creative Director · 2011 – 2013
Designing, sourcing and shipping licensed product for hundreds of college and professional teams.
$15M rolling inventory · 100s of college & pro teams · 4 properties: NCAA · NBA · NHL · MLS
The challenge: Licensed apparel is brand work under the strictest rules there are. Every league and university has its own standards, approvals and seasonality, and inventory that does not sell costs real money.
Advanced from the screen-printing floor to creative leadership and product development.
Designed and delivered licensed apparel at national scale for hundreds of college and professional teams across NCAA, NBA, NHL and MLS properties.
Oversaw $15M in rolling inventory for sports and resort apparel and goods, selecting blanks to balance cost, quality and speed.
Managed supply-chain coordination, inventory turns, margin optimization and cross-functional operations.
Outcome: Named to the Wake Forest University Vendor Hall of Fame in 2013, an early lesson in pairing creative ambition with commercial discipline.
Director of Marketing, Goldmark Property Management & Sterling Management (May 2023 – Present)
Residential & commercial real estate · Fargo, ND
Leads multi-brand marketing strategy for two companies with a combined $2.3B residential and commercial portfolio.
Goldmark Property Management: 16,000+ apartments and townhomes run from 50 community offices in North Dakota, Minnesota, Iowa and Nebraska.
Sterling Management: the Fargo-based advisor to two of the Upper Midwest’s largest REITs, Sterling Multifamily Trust and Sterling Office & Industrial Trust, with hundreds of commercial tenants and properties in 17 states.
Owns a $2M annual advertising budget with ROI governance and performance accountability across all channels.
Oversees 250+ websites and enterprise-wide SEO, managing the digital footprint as a growth platform with standards, quality control and measurable lead outcomes.
Builds and guides a marketing team with clear roles, steady routines and strong execution across brand, digital and performance workstreams.
Builds AI-assisted workflows that extend team capacity across research, content, reporting, and QA.
Art Director, Ten Acre Marketing (Jan 2023 – May 2023)
Agency · Fargo, ND
Art direction for agency clients across the Fargo-Moorhead market.
Led visual direction on client campaigns, from concept to production.
Marketing Director, Razor Tracking (Nov 2019 – Jan 2023)
B2B SaaS · Telematics · Fargo, ND
Ran marketing for a telematics-enabled operations management platform, expanding go-to-market beyond agriculture into government, construction and public works.
Reframed ICPs, vertical messaging and inbound/outbound campaigns around operational outcomes.
Established enterprise partnerships and credibility with John Deere and Nationwide, sharpening the product narrative for executive buyers and partners.
Built an execution system for content, digital demand and sales-enablement assets that supported a repeatable vertical-entry motion.
Owned UI/UX, e-commerce, website development, public relations and trade-show collateral.
Creative Director, Spotlight (Oct 2018 – Nov 2019)
Agency · Fargo, ND
Brought in to develop the company’s new agency division within weeks of moving home from Seattle.
Led client strategy, project delivery and multichannel campaign execution across brand, digital and video.
Managed client relationships as a business function, with scope clarity, timeline discipline, stakeholder alignment and quality standards.
Built design-forward digital experiences and campaign systems that performed commercially and aesthetically.
Sr. Graphic Designer, PRO Club (now Bay Club) (Apr 2016 – Sep 2018)
Health & wellness · Bellevue, WA
Led creative for one of the largest health clubs in the U.S. (800 employees, 30+ departments, 600,000 sq ft across three campuses) through a full brand overhaul and website relaunch.
Managed a creative team and outside vendors for print, photography and video, running projects from brief to delivery across fitness, spa and medical programs.
Built member acquisition and retention campaigns across the member magazine, digital signage and social.
Designed club apparel a colleague called “trend-setting and retail worthy.”
Mentored and trained new creative staff.
Graphic Designer, Content Harmony (2013 – 2016)
Content marketing agency · Seattle, WA
Developed SEO and content-marketing fluency, applied through design and data visualization for digital-first clients including Zulily, Big Fish Games and Frontier Communications.
Built a technical marketing foundation in search intent, content strategy and measurement.
Launched roughly 100 client projects: infographics, data visualizations, whitepapers, animations and websites.
Kept every project true to each client’s brand guidelines.
Refreshed Content Harmony’s own internal branding.
His Facebook Ads 20% text-grid template was featured in the Moz Top 10 newsletter (Oct 2015).
Graphic Designer → Creative Director, CI Sport (2011 – 2013)
Licensed sports & resort apparel · Fargo, ND
Advanced from screen printing to creative leadership and product development, overseeing $15M in rolling inventory for sports and resort apparel and goods.
Delivered licensed apparel at national scale for hundreds of college and professional teams across NCAA, NBA, NHL and MLS properties.
Managed supply-chain coordination, inventory turns, margin optimization and cross-functional operations.
Named to the Wake Forest University Vendor Hall of Fame (2013) and Employee of the Month (May 2012).
Brand & Web Consultant, Independent Practice (Ongoing)
Consulting · Remote
Branding, collateral and SEO-rich websites with custom portals and stores.
Clients range from insurance brokers to exotic car clubs. Yes, Lambos.
Honors & Press
Vendor Hall of Fame, Wake Forest University (Apr 2013)
Employee of the Month, CI Sport (May 2012)
Featured: Moz Top 10 Newsletter, Moz.com (Oct 2015)
“Facebook Ads 20% Text Grid Template”, Moz Top 10 Newsletter (Oct 2015)
“What Your Favorite Shoes Say About You”, DesignTaxi
Clients
A sample of the brands, leagues and universities Simon has designed for, launched with, or partnered alongside, drawn from hundreds of college and professional sports teams.
Professional Sports: Los Angeles Lakers, Philadelphia 76ers, Washington Wizards, Philadelphia Flyers, Colorado Avalanche, Minnesota Wild, San Jose Sharks, Seattle Sounders FC
“Simon just gets it! He’s not only an incredibly talented artist, but he understands the big picture.”
“…instrumental in helping design and implement a complete re-brand of PRO Club…”
“…trend-setting and retail worthy.”
Linda Rackner, Worked with Simon at PRO Club. Linda also credits Simon with the club’s website redesign, support for its SEO and social media programs, and mentoring newer staff. She mentions his perfectionism, his eye for trends and his great sense of humor.
“…can happily recommend Simon as one of the best I have worked with.”
“…happily hire him again given the opportunity.”
Kane Jamison, Founder, Content Harmony. Kane has hired many designers. He notes that Simon refreshed Content Harmony’s own branding and helped launch around a hundred client projects, including infographics, data visualizations and whitepapers, while staying consistent with each client’s brand guidelines.
Contact
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Open to VP-level marketing, brand and creative leadership conversations.