Simon Andrys
Director of Marketing · Goldmark Property Management & Sterling Management
Fargo, North Dakota · linkedin.com/in/simonandrys
Summary
Growth-focused marketing leader with a proven ability to build scalable systems, own P&L outcomes and lead enterprise-scale initiatives. Leads marketing for a $2.3B residential and commercial portfolio, manages a $2M annual advertising budget, and has transformed 250+ websites into organic growth platforms. Known for bridging brand strategy, performance marketing and a drive for measurable revenue impact, AI-enabled, with systems that scale team capacity.
Experience
Director of Marketing, Goldmark Property Management & Sterling Management
May 2023 – Present- Leads multi-brand marketing strategy for two companies with a combined $2.3B residential and commercial portfolio.
- Goldmark Property Management: 16,000+ apartments and townhomes run from 50 community offices in North Dakota, Minnesota, Iowa and Nebraska.
- Sterling Management: the Fargo-based advisor to two of the Upper Midwest’s largest REITs, Sterling Multifamily Trust and Sterling Office & Industrial Trust, with hundreds of commercial tenants and properties in 17 states.
- Owns a $2M annual advertising budget with ROI governance and performance accountability across all channels.
- Oversees 250+ websites and enterprise-wide SEO, managing the digital footprint as a growth platform with standards, quality control and measurable lead outcomes.
- Builds and guides a marketing team with clear roles, steady routines and strong execution across brand, digital and performance workstreams.
- Builds AI-assisted workflows that extend team capacity across research, content, reporting, and QA.
Art Director, Ten Acre Marketing
Jan 2023 – May 2023- Art direction for agency clients across the Fargo-Moorhead market.
- Led visual direction on client campaigns, from concept to production.
Marketing Director, Razor Tracking
Nov 2019 – Jan 2023- Ran marketing for a telematics-enabled operations management platform, expanding go-to-market beyond agriculture into government, construction and public works.
- Reframed ICPs, vertical messaging and inbound/outbound campaigns around operational outcomes.
- Established enterprise partnerships and credibility with John Deere and Nationwide, sharpening the product narrative for executive buyers and partners.
- Built an execution system for content, digital demand and sales-enablement assets that supported a repeatable vertical-entry motion.
- Owned UI/UX, e-commerce, website development, public relations and trade-show collateral.
Creative Director, Spotlight
Oct 2018 – Nov 2019- Brought in to develop the company’s new agency division within weeks of moving home from Seattle.
- Led client strategy, project delivery and multichannel campaign execution across brand, digital and video.
- Managed client relationships as a business function, with scope clarity, timeline discipline, stakeholder alignment and quality standards.
- Built design-forward digital experiences and campaign systems that performed commercially and aesthetically.
Sr. Graphic Designer, PRO Club (now Bay Club)
Apr 2016 – Sep 2018- Led creative for one of the largest health clubs in the U.S. (800 employees, 30+ departments, 600,000 sq ft across three campuses) through a full brand overhaul and website relaunch.
- Managed a creative team and outside vendors for print, photography and video, running projects from brief to delivery across fitness, spa and medical programs.
- Built member acquisition and retention campaigns across the member magazine, digital signage and social.
- Designed club apparel a colleague called “trend-setting and retail worthy.”
- Mentored and trained new creative staff.
Graphic Designer, Content Harmony
2013 – 2016- Developed SEO and content-marketing fluency, applied through design and data visualization for digital-first clients including Zulily, Big Fish Games and Frontier Communications.
- Built a technical marketing foundation in search intent, content strategy and measurement.
- Launched roughly 100 client projects: infographics, data visualizations, whitepapers, animations and websites.
- Kept every project true to each client’s brand guidelines.
- Refreshed Content Harmony’s own internal branding.
- His Facebook Ads 20% text-grid template was featured in the Moz Top 10 newsletter (Oct 2015).
Graphic Designer → Creative Director, CI Sport
2011 – 2013- Advanced from screen printing to creative leadership and product development, overseeing $15M in rolling inventory for sports and resort apparel and goods.
- Delivered licensed apparel at national scale for hundreds of college and professional teams across NCAA, NBA, NHL and MLS properties.
- Managed supply-chain coordination, inventory turns, margin optimization and cross-functional operations.
- Named to the Wake Forest University Vendor Hall of Fame (2013) and Employee of the Month (May 2012).
Brand & Web Consultant, Independent Practice
Ongoing- Branding, collateral and SEO-rich websites with custom portals and stores.
- Clients range from insurance brokers to exotic car clubs. Yes, Lambos.
Capabilities
AI systems design and workflow automation · Brand strategy & architecture · GTM strategy & positioning · Creative direction · Marketing leadership · P&L, budget & ROI governance · KPIs, OKRs & analytics · SEO & content strategy · Web, UX/CRO & e-commerce · Agency & partnership management · Public relations · Video production · Social & influencer marketing · Apparel & merchandise · Data visualization · Team leadership & mentorship
Selected brands & partners
Los Angeles Lakers · Philadelphia 76ers · Washington Wizards · Philadelphia Flyers · Colorado Avalanche · Minnesota Wild · San Jose Sharks · Seattle Sounders FC · Duke · North Carolina · Kentucky · Kansas · Oregon · LSU · Arizona · Texas Tech · Boise State · NDSU · Microsoft · Nordstrom · Costco · JCPenney · Zulily · Scheels · Big Fish · Pizza Ranch · John Deere · Nationwide
Education
Minnesota State University Moorhead, B.A., Graphic Design (2007 – 2011)
Business & English focuses · Varsity football (2007) · National Student Exchange at Louisiana State University (2009)
Boards & cabinets
- Board Vice Chair, Prairie Lunchbox (Present)
- Campaign Cabinet, United Way of Cass-Clay (2026 – Present)
Honors & press
- Vendor Hall of Fame, Wake Forest University (Apr 2013)
- Employee of the Month, CI Sport (May 2012)
- Featured: Moz Top 10 Newsletter, Moz.com (Oct 2015)
- “Facebook Ads 20% Text Grid Template”, Moz Top 10 Newsletter (Oct 2015)
- “A Body-Positive Head-to-Toe Style Guide”, DesignTaxi
- “What Your Favorite Shoes Say About You”, DesignTaxi