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Simon Andrys

Director of Marketing · Goldmark Property Management & Sterling Management

Fargo, North Dakota · linkedin.com/in/simonandrys

Summary

Growth-focused marketing leader with a proven ability to build scalable systems, own P&L outcomes and lead enterprise-scale initiatives. Leads marketing for a $2.3B residential and commercial portfolio, manages a $2M annual advertising budget, and has transformed 250+ websites into organic growth platforms. Known for bridging brand strategy, performance marketing and a drive for measurable revenue impact, AI-enabled, with systems that scale team capacity.

Experience

Director of Marketing, Goldmark Property Management & Sterling Management

May 2023 – Present

Fargo, ND · Residential & commercial real estate · goldmark.com · sretrust.com

  • Leads multi-brand marketing strategy for two companies with a combined $2.3B residential and commercial portfolio.
  • Goldmark Property Management: 16,000+ apartments and townhomes run from 50 community offices in North Dakota, Minnesota, Iowa and Nebraska.
  • Sterling Management: the Fargo-based advisor to two of the Upper Midwest’s largest REITs, Sterling Multifamily Trust and Sterling Office & Industrial Trust, with hundreds of commercial tenants and properties in 17 states.
  • Owns a $2M annual advertising budget with ROI governance and performance accountability across all channels.
  • Oversees 250+ websites and enterprise-wide SEO, managing the digital footprint as a growth platform with standards, quality control and measurable lead outcomes.
  • Builds and guides a marketing team with clear roles, steady routines and strong execution across brand, digital and performance workstreams.
  • Builds AI-assisted workflows that extend team capacity across research, content, reporting, and QA.

Art Director, Ten Acre Marketing

Jan 2023 – May 2023

Fargo, ND · Agency · tenacremarketing.com

  • Art direction for agency clients across the Fargo-Moorhead market.
  • Led visual direction on client campaigns, from concept to production.

Marketing Director, Razor Tracking

Nov 2019 – Jan 2023

Fargo, ND · B2B SaaS · Telematics · razortracking.com

  • Ran marketing for a telematics-enabled operations management platform, expanding go-to-market beyond agriculture into government, construction and public works.
  • Reframed ICPs, vertical messaging and inbound/outbound campaigns around operational outcomes.
  • Established enterprise partnerships and credibility with John Deere and Nationwide, sharpening the product narrative for executive buyers and partners.
  • Built an execution system for content, digital demand and sales-enablement assets that supported a repeatable vertical-entry motion.
  • Owned UI/UX, e-commerce, website development, public relations and trade-show collateral.

Creative Director, Spotlight

Oct 2018 – Nov 2019

Fargo, ND · Agency · spotlightmediafargo.com

  • Brought in to develop the company’s new agency division within weeks of moving home from Seattle.
  • Led client strategy, project delivery and multichannel campaign execution across brand, digital and video.
  • Managed client relationships as a business function, with scope clarity, timeline discipline, stakeholder alignment and quality standards.
  • Built design-forward digital experiences and campaign systems that performed commercially and aesthetically.

Sr. Graphic Designer, PRO Club (now Bay Club)

Apr 2016 – Sep 2018

Bellevue, WA · Health & wellness · bayclubs.com

  • Led creative for one of the largest health clubs in the U.S. (800 employees, 30+ departments, 600,000 sq ft across three campuses) through a full brand overhaul and website relaunch.
  • Managed a creative team and outside vendors for print, photography and video, running projects from brief to delivery across fitness, spa and medical programs.
  • Built member acquisition and retention campaigns across the member magazine, digital signage and social.
  • Designed club apparel a colleague called “trend-setting and retail worthy.”
  • Mentored and trained new creative staff.

Graphic Designer, Content Harmony

2013 – 2016

Seattle, WA · Content marketing agency · contentharmony.com

  • Developed SEO and content-marketing fluency, applied through design and data visualization for digital-first clients including Zulily, Big Fish Games and Frontier Communications.
  • Built a technical marketing foundation in search intent, content strategy and measurement.
  • Launched roughly 100 client projects: infographics, data visualizations, whitepapers, animations and websites.
  • Kept every project true to each client’s brand guidelines.
  • Refreshed Content Harmony’s own internal branding.
  • His Facebook Ads 20% text-grid template was featured in the Moz Top 10 newsletter (Oct 2015).

Graphic Designer → Creative Director, CI Sport

2011 – 2013

Fargo, ND · Licensed sports & resort apparel · cisport.online

  • Advanced from screen printing to creative leadership and product development, overseeing $15M in rolling inventory for sports and resort apparel and goods.
  • Delivered licensed apparel at national scale for hundreds of college and professional teams across NCAA, NBA, NHL and MLS properties.
  • Managed supply-chain coordination, inventory turns, margin optimization and cross-functional operations.
  • Named to the Wake Forest University Vendor Hall of Fame (2013) and Employee of the Month (May 2012).

Brand & Web Consultant, Independent Practice

Ongoing

Remote · Consulting

  • Branding, collateral and SEO-rich websites with custom portals and stores.
  • Clients range from insurance brokers to exotic car clubs. Yes, Lambos.

Capabilities

AI systems design and workflow automation · Brand strategy & architecture · GTM strategy & positioning · Creative direction · Marketing leadership · P&L, budget & ROI governance · KPIs, OKRs & analytics · SEO & content strategy · Web, UX/CRO & e-commerce · Agency & partnership management · Public relations · Video production · Social & influencer marketing · Apparel & merchandise · Data visualization · Team leadership & mentorship

Selected brands & partners

Los Angeles Lakers · Philadelphia 76ers · Washington Wizards · Philadelphia Flyers · Colorado Avalanche · Minnesota Wild · San Jose Sharks · Seattle Sounders FC · Duke · North Carolina · Kentucky · Kansas · Oregon · LSU · Arizona · Texas Tech · Boise State · NDSU · Microsoft · Nordstrom · Costco · JCPenney · Zulily · Scheels · Big Fish · Pizza Ranch · John Deere · Nationwide

Education

Minnesota State University Moorhead, B.A., Graphic Design (2007 – 2011)
Business & English focuses · Varsity football (2007) · National Student Exchange at Louisiana State University (2009)

Boards & cabinets

Honors & press

  • Vendor Hall of Fame, Wake Forest University (Apr 2013)
  • Employee of the Month, CI Sport (May 2012)
  • Featured: Moz Top 10 Newsletter, Moz.com (Oct 2015)
  • “Facebook Ads 20% Text Grid Template”, Moz Top 10 Newsletter (Oct 2015)
  • “A Body-Positive Head-to-Toe Style Guide”, DesignTaxi
  • “What Your Favorite Shoes Say About You”, DesignTaxi